Every business owner and marketing manager knows that customers are the lifeblood of their operations. Strong customer relationships have a direct impact on a business’ bottom line. But retaining customers is becoming one of the most challenging aspects of running a business.
You need an excellent product, an amazing customer service, and importantly, you need to set yourself apart from the competition by going the extra mile to show your customers how much you value them.
This is where client appreciation gifts strike the right chord. But what gifts should you get your clients and why should you do so? We answer these questions below. Keep reading to find out more.
The Psychology of Gifting and Its Impact on Client Relationships
Gift giving is a centuries old practice. And today, science shows that it is an exceptional way to surprise someone in a positive way, while stimulating those endorphins and feel-good hormones. Gift giving is as much about giving as it is about receiving. Givers feel good because they want to express appreciation while receivers of gifts feel surprised, valued, and appreciated.
In a business setting, it’s been a long-time tradition to give gifts to your valued customers to show them you appreciate them. And today, relationship-building through corporate gifts is a staple of many organizations and businesses. Whether you want to enhance your client retention and loyalty programs or you want to give business gifts to improve client relationships, corporate gift ideas to retain clients is a sound strategy worth following.
Benefits of personalized gifts on client retention and loyalty
Wondering why that’s the case? Well, it’s because there are numerous benefits of giving personalized gifts to your clients. Among these include:
- Boosting customer retention
- Strengthening customer loyalty
- Creating memorable moments, and
- Making clients feel valued and appreciated
And if you’re curious about what gifts to get, the answer lies in total personalization and customization of the gift you choose to give. No one wants to be a recipient of a bulk gift order. It lacks sentimentality and personality. It lacks thoughtfulness. And it shows that you’re looking for cheap ways to buy loyalty.
Customers today are much more discerning and that’s where a thoughtful gift is a must. That’s where custom chocolate gifts for corporate clients take center stage for a meaningful and memorable gifting experience that will have a direct impact on your business’ return on investment (ROI) and profitability.
Tailored Chocolate Solutions for Client Retention and Loyalty
There are several custom corporate gifting solutions that you can take advantage of with us here at Totally Chocolate. With our personalized edible gifts for clients, you’re choosing premium, high-quality customizable chocolates that delight.
Not to mention that they create bonds of gratitude and appreciation as well as a memorable sensory experience. What’s more, chocolate is universally loved.
Even if your gift recipient has special dietary requirements, you can still choose from a broad array or personalized chocolates for business clients to enhance your next customer appreciation campaign. Plus, choosing chocolate gifts for customer appreciation is an out-of-the-box gifting solution that can significantly boost your ROI.
Customization options
With our huge portfolio of unique corporate gifting ideas, you may be wondering how exactly we can customize your corporate chocolate gift. The answer lies in engraving, packaging, and special messages for corporate clients. Let’s start with engraving.
Yes, it’s possible to purchase ready-made chocolates from any supermarket. But broadly speaking, that’s quite a generic gift that doesn’t express thoughtfulness. What you can do instead is have your chocolate gift specially engraved with our state-of-the-art technology that brings personalization to a whole new level.
For example, you can have your company logo engraved on the chocolate gift, you can engrave the customer’s name on the chocolate, or you can engrave a special message on the gift such as “thank you for your support” or something else that’s meaningful to you and the recipient.
When it comes to packaging, we can create the most stunning visuals for your chocolate packages that align with your brand identity and that is perfectly customized to the special occasion you’d like to give a corporate gift for.
And of course, you can always add a handwritten note to the box of chocolates or chocolate bar to take the gifting experience to a whole new level.
Tips for a successful corporate chocolate gifting strategy
When looking to create a successful corporate chocolate gifting strategy, there are a few essential tips to bear in mind. Here are a few worth mentioning:
- Budgeting: Create a gifting budget before your gifting campaign so that you know and operate within your limits. Choose chocolate gifts that you can order and customize in bulk before the special occasion.
Side note: With Totally Chocolate, you can order in bulk yet have each chocolate gift customized to perfection.
- Timing: Timing is everything with gifts. You should consider monitoring customer anniversaries with you or give them your customized chocolate gift on special occasions such as holidays.
- Personalization: Ensure the gift is fully personalized through engraving and the packaging.
- Follow-up: Be sure to engage with the client after you’ve sent them the gift to ensure greater client engagement.
- Measuring success: Measure the success of your corporate chocolate gifting campaign by looking at metrics such as customer engagement, retention, and loyalty.
Personalized chocolate gifts for client retention
And now let’s explore a few of the branded chocolate gifts for client loyalty that you can choose from with us.
We’ll start with our custom chocolate boxes that can have as many as over 90 delightful and delicious chocolate pieces in them. Of course, there are also luxury tasting boxes for a luxurious gifting experience.
And with our 1 lb and 2 lb chocolate bars, you’re on your way to creating a memorable sensory experience that’s thoughtful and fully tailored to your recipient’s needs.
If you’re looking for smaller yet tasty chocolate treats that you can have customized, why not try our chocolate shapes?
And if you want to create a winter-wonderland gifting experience, then our smores kits are the perfect choice.
Still Not Sure? Check Out This Success Story Featuring Robert Downey Jr. and Netflix
Yes, we are talking about the second season of Sweet Tooth.
With Robert Downey Jr. at the helm together with Netflix, Totally Chocolate was called on to help find a way to celebrate a big win for their team.
What happened next was the creation of custom-molded 2 lb chocolate bars to announce the second season of Sweet Tooth.
It’s clear that gift giving’s impact doesn’t get bigger than this!
Make Your Next Move Memorable with Custom Corporate Chocolate Gifts
When it comes to custom chocolate for business marketing, you can now express genuine and thoughtful appreciation with chocolate gift boxes with company logos or chocolate bars and a whole range of other divine and delicious premium chocolate treats.
We encourage you to explore our offerings, request samples, or schedule a consultation to discuss specially customized gifting options for your next corporate gifting campaign. Our team is ready and on standby, ready to help in every way possible.
