The buzz! The noise! The crowds! It’s Trade Show time!
Love ’em or hate ’em, trade shows are a force to be reckoned with in today’s world of marketing and branding. If you really want to get your product or brand out there, attending trade shows is usually an important part of the process.
Plenty of small companies have started on the road to great success with a humble booth at a trade show. And while trade show life can be a grind, it remains one of the most effective ways to really implant your brand or business into the hive mind.
Whether you are new to trade shows or a seasoned booth-er, we wanted to point out a few ways to make the most of your time. Remember, the point is to make a lasting impression, and to create a ripple effect for your company. The best way to do that is to be bold, fearless and unique.
Here’s how:
1. Invest some money
A good investment turns a profit and that’s the way we look at investing in your trade show booth. High quality signage, proper lighting and staging really make a difference. They will signal to the attendees that you care, that you take your business seriously and that your booth is worth their time to check out.
This is how you turn your booth investment into profit down the line — you need to be able to hook people in so that you can sell your product to them, or at least plant the idea in their heads. Play the long game and be the tortoise, not the hare.
2. Stand out giveaways!
This is really where you can stand out to trade show attendees. What you give away is going to either stand out or get lost in a reusable bag of unimpressive junk.
We help businesses stand out in the crowd by creating unforgettable custom chocolate giveaways. Personalized promo chocolates hit all the right notes at trade shows. We engrave custom logos directly onto high quality and delicious chocolates so that trade show attendees are intrigued and delighted.
Plus we sell chocolate candy in bulk so that you won’t run out. Because believe us — people are going to be coming back for more! Nothing attracts people like free chocolate, so take advantage of that fact and custom engrave your logo so it can’t be missed. We get feedback all the time that personalized chocolates have made the difference for small businesses at their trade shows.
3. Practice makes perfect
If you are going to be doing live presentations or trying something new at your booth, make sure you do a few dry runs. Set up your booth ahead of time and practice your pitch with your employees or family and friends. This will get rid of any jitters you might have and smooth out any wrinkles.
Remember, every small business fakes it ‘til they make it. So burst into the trade show scene like you own the place. Have confidence! Stand out! Believe in your product and you will see the results roll in.